Google’s Latest Update – How does it affect your website?

Google is currently rolling out their mobile-friendly update (nick named ‘mobilegeddon’). This is the biggest change to the search engine algorithm in 2 years, but what does it mean for you?

Here are 6 common questions around the impact of ‘mobilegeddon’:

1. Will desktop and/or tablet ranking be affected by this change?
This update is for mobile device searches. There is no effect on searches from tablets or desktops.

2. Is it a page-level or site-level mobile ranking boost? 
It’s a page-level change. For instance, if only one of your site’s pages are mobile-friendly then that mobile-friendly page will be positively impacted.

3. How do I know if Google thinks a page on my site is mobile-friendly?
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.

4. I don’t have Mobile-Friendly pages yet. When will Google check mobile-friendliness again?
Google determine whether a page is mobile-friendly every time it’s crawled and indexed. But you don’t have to wait for another update. You can expedite the process by using Fetch as Google tool.

5. Does a Responsive Design rank as well as a separate mobile-specific site?
The websites we build for our clients are responsive so we tested this and found mobile-friendliness is assessed the same on both responsive and mobile native sites.

6. What if my audience is desktop only? Then there’s no reason to have a mobile site, right?
Not exactly. Statistics show that more people are going “mobile only” - either because they never had a desktop or because they won’t replace their existing desktop. So, whether you are aware of it or not, more of your customers are using mobile devices for searching, even for your business/service.

 

Contact Us or comment below if you have any other questions around Google’s latest algorithm update and we will do our best to find you an answer.